Me in a video interview, with a small lavalier mic on my shirt and a big smile on my face.

I help freelancers and solopreneurs simplify their web presence.

A simple website will save you time, money, and energy.

Contact me now for a free call Or read on for more information.

When I work hard, why is my life so hard? There must be something wrong, because I produce a lot of things, but I cannot get enough.
Jon Jandai, Life is easy. Why do we make it so hard? (TEDxDoiSuthep)


I work under the core assumptions that a professional website:

In this page you will find information on how I can help you create and run your own simple website, with all that matters and without unnecessary hassle.

You won't have to deal with technical stuff (unless you want to). We'll focus on a clear, concise, and credible explanation of the value of your services.

About me

I am a curious, easy-going, and positive person. My actual name is Michele, but you can call me Mick. I hope that's easier to remember and harder to misspell.

I'm passionate about how people communicate and interact online. I made my first website when I was 12, self-taught. I have a degree in Computer Science.

I've become a simplicity web coach to help people apply the principles and best practices of online communication, without having to study them for years.

I can only show you the door. You're the one that has to walk through it.
Morpheus, The Matrix

About you

You care about quality. You work with passion. You want to make a positive impact in the world, however little.

You value authenticity and respect. You want to manage your communication in full autonomy. You don't want to be at anyone's mercy.

You embrace simplicity. You are aware of the importance of peace of mind. You are willing to eliminate the superfluous and focus on the essential.

Our life is frittered away by detail.
Henry David Thoreau, Walden (chapter 2: Where I Lived, and What I Lived For)


Our first meeting is always free of charge. We will get to know each other, go over your online presence, and find simple solutions to streamline it.

Then, if needed, we can:

There's no point in doing with more what can be done with less.
William of Ockham, Summa logicae (Pars I: De terminis)

Simple website together

As professionals, we must communicate with potential customers. But instead of repeating ourselves over and over again, we can just point them to our site.

You don't need anything fancy or expensive. This web page only costs me about 10 euros per year to keep online, and it allows me to communicate with you.

In this coaching program, we will:

  1. Focus on your potential customers and why they should contact you.
  2. Craft a simple and clear introduction about you and your services.
  3. Turn that introduction into a simple, clear, professional website.

I'll have to assess your situation for an accurate estimate, but approximately:

Book your free session now Or read on for more information.

During our first free meeting, I will help you:

You could also do it yourself, but then your website may (and likely will):

Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better.
Edsger Wybe Dijkstra, On the nature of Computing Science (EWD896)

Simplicity coaching

Freelancers and solopreneurs rarely need more than a simple online presence, which may take as little as 10 euros per year and virtually zero maintenance.

Despite this, a typical professional website is likely packed with features you don't really need and your customers couldn't care less about.

As if wasting your time and money wasn't bad enough, useless resources often also degrade your online communication and harm your professional image.

If that's the case for you, in this tailor-made coaching program we can:

  1. Uncover and understand your real needs, to cut waste of time and money.
  2. Identify and remove the needless, to make your site faster and clearer.
  3. Prioritize and add the needful, to win your potential customers' trust.

I can't give you an accurate estimate before evaluating your situation, but:

Book your free session now Or read on for more information.

During our first free meeting, I will help you:

If you choose to hire a web professional or go full-on DIY, keep in mind that:

It seems that perfection is attained not when there is nothing more to add, but when there is nothing more to remove.
Antoine de Saint Exupéry, Terre des Hommes (chapter III: L'Avion)

One-off consult

Life is complex and work can get messy, but everything can be simplified if you let go of energy-draining distractions and focus on what truly matters to you.

An approach based on simplicity can help you:

I'm up for one-time web consulting sessions to:

A consultation with me:

The idea is: the fee you pay is for my skills. Time is too valuable to be sold, so I gladly give it away. Speaking of, our first meeting is free of charge!

Book your free session now Or read on for more information.

Over a consulting session I can help you:

After that, keep in mind that a custom coaching program may also help you:

Before you needlessly squander your time, I would like to remind you that:

Now that I've learned to look at things with the lens of simplicity, I can see others making mistakes I've made in the past. I want to gently say to them — and to my past self — "Stop making things so complicated!"
Leo Babauta, Stop Making It Complicated


Drop me a line to ask for more information, get quick advice, or book a free call.

ciao@me (where "me" =

If I don't reply within a few days, try contacting me again: I may have missed your first email – or delivery may have failed due to network errors, spam filters, etc.

Brevity is the soul of wit.
William Shakespeare, Hamlet (act 2, scene 2)



I can't anticipate any and all of your questions, so please let me know if I missed something important to you – or if you're still left with any doubts.

How does our free call work?

Just email me, introduce yourself, and mention your website (if you have one).

We'll arrange the details, and I'll send you a link to join 10 minutes before the meeting. It should take us roughly 30 minutes, but I am flexible about that.

Powered by Jitsi Meet: a free, secure (open source and end-to-end encrypted), intuitive video conferencing tool. It works from any device, no account needed.

Why are all your prices in euros?

Because I am currently based in Italy. But we'll find a way for you to pay in your local currency. This is my top priority at the moment.

I am still in the process of evaluating options to make payments easier and cheaper for both of us. If you have anything to suggest, please let me know.

Meanwhile, I take this chance to clarify that transaction fees and any other silly Italian fiscal burdens are on me. No surprise charges on the invoice.

Do I really need a website?

No, or else you wouldn't even ask. Some don't have one, and they do just fine. People telling you otherwise have either a vested interest or a biased opinion.

That said, your website is the only place you can fully control on the internet. And it can become a great business tool, if you know how to use it (and why).

Not to mention that most people expect any legitimate business to have a web presence, which affects your professional image (for better or for worse).

Can't I just use social media?

Sure you can, but your website serves a different purpose – first and foremost, introducing yourself professionally to new potential customers.

Social media are ephemeral by design, but they can help you keep in touch with people you already know (though the consensus is newsletters work best).

Most importantly, you depend on external companies. They may fold, change terms of service, or ban you for no reason. You can lose everything anytime.

Can you help me with... (insert issue here)?

Well, you'll never know until you ask. Maybe we can work something out.

Problems are there to be solved, and I am here to help you find solutions.

If you have any doubts, just tell me. Things might be easier than you think.

Anything else you'd like to know? Ask away!

It is not the answer that enlightens, but the question.
Eugène Ionesco, Découvertes: Les sentiers de la création


I'd love to create a network of like-minded professionals on the web who can work in synergy. Here's just a few examples on how we could do that:

That's why I'm looking notably for visual designers (well-versed in UX and a11y), non-sleazy marketers, and anyone working for freelancers or solopreneurs.

Also, there are many ways to support each other while helping our customers. We can't cater to everyone, but at least we can leave people in good hands if:

If you feel we might agree on professional ethics and a few personal values, I'd be very happy to talk about what you do and how we can possibly partner up.

Together we stand, divided we fall
Pink Floyd, Hey You


In short: this website doesn't collect any data about you, it doesn't track you, it doesn't spy on you. There's nothing creepy going on in here.

If you don't take my word for it, I'm proud of you for not trusting a stranger on the internet! And I'll tell you why you won't even need to trust me at all.

I will show you a few ways to protect your privacy, regardless of what site owners say. I will only recommend what I use or like – no affiliate bullshit.

Your email

I can't possibly know who you are until you contact me to introduce yourself.

After that, I will never use your email to pester you. I treat you as a person, not as a customer. We can politely talk about anything, I won't be a jerk.

If you're concerned I might turn into a jerk at some point, you can always use – or create a new junk email inbox, but that's kind of a drag.

Your IP

I don't use analytics. I won't ever know you've been here, unless you email me.

Check out Netlify's Privacy Policy to find out how they temporarily log your IP.

Or, just use a decent VPN. Avoid shitty uber-advertised ones (such as NordVPN). You can try Mullvad or iVPN – but if you truly care, you know nothing beats Tor.

Anything else

Should I need to rely on a third-party service, I'd always choose Free/Libre and Open Source Software over proprietary crap – I mean, proprietary solutions.

If you don't know what that implies, let me rephrase it: I can tell what really sucks, and we're in this together. So, you're pretty safe with me.

You can learn the basics of privacy and security on The New Oil. If you're a web pro, check out Ethical Design – or at least steer clear of Deceptive Patterns.

Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say. A free press benefits more than just those who read the paper.
Edward Snowden, Reddit (comment on /r/IAmA)


Admittedly, there's not much on this page. Why anyone would be interested in copying it is beyond me – but they still can, if they wanted to. Legally.

This website is released under a Creative Commons BY-SA 4.0 – as long as you follow the license terms, you can share or adapt anything without even asking.

It's mostly a matter of principle: I care about freedom, so it is only logical for me to contribute to the commons with Free Cultural Works. Long live free art!

Love, like art... must always be free.
Hernando Fuentes, Sense8 (S01E09)


Wait, are we talking about code or quotes?

In any case, chances are you're a bit of a nerd. High five!

Feel free to check out the source code of this website on my repo on GitLab, in case you're into that kind of stuff.

As for the other kind, you can explore all my quotes sources (plus some extra).

Point is, everyone can write whatever they want on their site. You should be doubting every word by default. Especially when it comes to web testimonials.

Two internet things are fake: unsourced quotes and unverifiable testimonials. And I'm not sure about the quotes!
Albert Einstein